Hippie Lettuce, the Devil's Cabbage, reefer, sweet ganja, hash, herb, grass, and pot are just some of the "slang" names for marijuana.

Marijuana, while a part of our culture for decades, has gained in popularity and continues to become more mainstream with each passing year. While opinions very on the positives vs the negatives, one thing is for certain, it isn't going anywhere.

Starting January 1st, 2022, marijuana will be legal for recreational use here in Bozeman and in the state of Montana. According to the new law, Montana residents 21 and older will be able to possess, grow, and use up to one ounce of Marijuana for recreational purposes.

In fact, Montana is a pioneer of sorts when it comes to Marijuana.  Back in 2004 the Montana Medical Marijuana Allowance initiative passed by almost 62 percent, making Montana among some of the first states to do so.

The current law allows for those with debilitating medical conditions to have a Medical Marijuana Card and judging by some of the concerts and public outings I've been to here in Bozeman, it seems we have a lot of sick people.

Personally, I won't be participating when the new law goes in effect, but I also don't drink alcohol and most of my friends do. I'm of the belief that if you're an adult, you can make your own decisions, so no judgement from me.

I do however believe that this is just the tip of the iceberg.

Just from a marketing standpoint, once Marijuana becomes legal in the majority of states, there will be billions of dollars to be made. Just think of all the branding that goes into beer, now imagine that for Marijuana.

T-Shirts, posters, commercials, the list goes on and on. So even if you don't partake, you might want to invest in the marketing of it, because there is a whole lot of money to be made.

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