Montana’s Iconic “Welcome” Signs Are Getting A Fresh New Look

WELCOME TO MONTANA! If you have ever crossed the state line, you know the moment. Big sky, open road, and that iconic sign letting you know you made it. Now, that first impression is getting a refresh.

State leaders recently revealed a brand new “Welcome to Montana” highway sign, the first update in more than a decade. The current signs have been in place since 2014, so this change has been a long time coming. And this time, Montanans had a say in what it would look like.

Back in November, three design options were released to the public, and residents were invited to vote on their favorite. More than 11,000 people weighed in before the end of the year, ultimately choosing the design that will soon greet travelers at the border.

The new look ties into Montana’s updated statewide branding that rolled out last year. It aims to reflect everything that makes the state stand out, from the wide open prairies in the east to the rugged mountain ranges in the west. The goal is simple. Make that first impression feel like Montana.

Installation is set to begin later this month, with crews placing the signs at 34 major highway entry points across the state. Timing will depend on weather and access, which is pretty on-brand for Montana.

Get our free mobile app

For locals, it will be a fresh sight when coming home. For visitors, it is a new introduction to the Treasure State. Either way, that moment at the border is about to look a little different.

Montana's Best Resorts For Luxury

For those who are looking for luxury in a rustic setting, Montana offers some of the most wonderful Resorts in the world. Straight out of an episode of "Lifestyles of the Rich and Famous", these 5-Star Resorts offer much more than a bed and a roof over your head. They are the definition of the finer things in life.

Gallery Credit: Derek Wolf

8 Montana Foods You Must Try

Montana is Cowboy Country, but that doesn't mean we can't lay out the fancy silverware from time to time. When it comes to culinary creations, Montana has had its share of additions to the global palate, including the 8 Montana foods below.

Gallery Credit: Derek Wolf

The 5 Most Popular Vehicles in Montana

For those looking to purchase a new vehicle in Montana, you certainly have options. There are cars, trucks, and SUVs. There's 4-wheel drive and all wheel drive. There are American-made as well as models from around the world. Of course, living in Montana, you will want a vehicle that's tough enough to get through the winter months, as well as do some of the heavy-duty work that's required on ranches and farms.

Gallery Credit: Derek Wolf

Categories: Article