This might be the greatest thing ever created, why wasn't it thought of sooner. The ski/snowboard company 686 and Pabst Blue Ribbon have teamed up and made a special jacket that can hold up to 12 16 oz. Pabst Blue Ribbon cans. According to Thrillist, the reason why they created this jacket is to help those who love cold PBR, and don't want to break the bank buying drinks up on the mountain.

I personally love this jacket. I know several people that not only love Pabst Blue Ribbon, but love skiing and snowboarding and would spend money to get this. The good news is that the jacket only costs $250 and it looks fantastic.

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If you want more details on this jacket check out 686's website.