St. Jude Children’s Research Hospital has launched new technologies like text-to-donate, virtual gifts and mobile applications to connect with the public digitally. During the holiday season, celebrity friends including the Jonas Brothers, Lady Antebellum, Katharine McPhee and Daisy Fuentes, also will raise awareness and drive fundraising efforts through their social media channels and other digital assets.

New this year, St. Jude developed mobile-ready websites in both English (www.tg.stjude.org) and Spanish (www.dargracias.org) for users with iPhones, Blackberries or iPads.

St. Jude created a text-to-donate option for Thanks and Giving. To make a one-time $10 donation to the Thanks and Giving campaign, consumers simply send a text message with the word HOPE in the body of the message to the telephone number 90999.

St. Jude also developed a new Facebook application that allows users to send a virtual gift to friends when they make a minimum donation of $5. Go to tg.stjude.org/getinvolved/virutalgifts to utilize this application.

Celebrities including the Jonas Brothers, Lady Antebellum, Daisy Fuentes, Katharine McPhee, Julianne Hough, Jewel, and Danny Gokey have donated their time and committed to highlighting the Thanks and Giving campaign on their personal social network sites with messaging, photos and videos of themselves with patients and at the Hospital.

Go to www.facebook.com/stjude to follow these celebrity friends.