John Rich from Big & Rich will be coming to Headwaters Country Jam this summer, and he may be bringing us some new merchandise. John has launched Redneck Riviera--merchandise described on the website as:

Redneck Riviera™ is not just a brand, it's a way of life. It represents the folks in this country who work hard, and play harder! From hunting, fishing, taking it easy on the beach or throwing down at a tailgate party, Redneck Riviera™ is there 'when you wanna Gitcher Redneck On!'"

The site has hats, t-shirts, koozies, and various products exclusively for men and women.

Check out what John has to offer at RedneckRiviera.com. You can also register to win the custom "Redneck Riviera" Polaris Scrambler XP 1000 EPS.

Sport your new Redneck Riviera apparel at this year's Headwaters Country Jam. John will be there with Big Kenny on Friday, June 27. Order your tickets here!